Close-up of a high-end mobile phone displaying vibrant, neon-lit gameplay of a mid-core strategy game, glowing cyan and magenta light reflecting on a dark metallic surface, shallow depth of field.
Close-up of a high-end mobile phone displaying vibrant, neon-lit gameplay of a mid-core strategy game, glowing cyan and magenta light reflecting on a dark metallic surface, shallow depth of field.
Calculate Your Milestones
Zero Waste UA

Fees tied to player LTV

Stop paying agencies flat percentages of wasted ad spend. We only collect our full management fee when your cohorts hit profitable post-install milestones.

Macro close-up of an analytical dashboard on a high-contrast dark monitor, displaying sharp green upward trendlines and cohort retention metrics, neon green glow.
Macro close-up of an analytical dashboard on a high-contrast dark monitor, displaying sharp green upward trendlines and cohort retention metrics, neon green glow.
Tight shot of a mobile screen displaying a playable ad creative flow, vibrant cyan and magenta neon interface elements, shallow depth of field.
Tight shot of a mobile screen displaying a playable ad creative flow, vibrant cyan and magenta neon interface elements, shallow depth of field.
High-angle view of a game developer working at a dual-monitor setup in a low-key ambient room, neon screen glow casting onto hands and keyboard.
High-angle view of a game developer working at a dual-monitor setup in a low-key ambient room, neon screen glow casting onto hands and keyboard.
The Alignment

Engineered for capital runway

Traditional UA agencies profit when you burn cash. We restructured our entire model to ensure we only win when your game scales profitably.

01 // Risk Mitigation
02 // Zero Fatigue
03 // Pure Data

Milestone-Bound Fees

Playable UA Iterations

Cohort-Level ROAS

We link our compensation directly to post-install player LTV targets. If your cohorts don't hit the milestones, we don't collect.

Continuous creative refreshes and interactive playable ads designed to suppress CPI and prevent audience fatigue.

Granular SKAdNetwork optimization and transparent cohort tracking. Every dollar spent is mapped directly to player retention.

Model Your Cohort
The Tier Structure

Milestone fee allocation

We segment our performance fees across three strict player LTV milestones. You only pay for active, high-value cohorts.

Milestone 01
Milestone 02
Milestone 03

D7 Retention Target

Starter Pack Purchase

D30 Profitable LTV

Initial player cohort completes the tutorial and maintains active status. We collect 30% of the baseline fee.

Cohort achieves a designated conversion rate on in-app purchases. We collect 40% of the baseline fee.

Cohort reaches full LTV-to-CAC amortization and becomes net-profitable. Final 30% of our fee is unlocked.

D7 40%

Minimum Benchmark

IAP 5%

Conversion Target

3.0x

LTV-to-CAC Ratio

Talk to an Analyst
Clear Answers

Frequently asked questions

How are milestones verified?

What if a cohort fails?

We integrate directly with your MMP and SKAdNetwork dashboards. Cohort LTV and retention metrics are tracked in real-time on a shared dashboard.

If a cohort fails to meet the pre-agreed milestone within the designated window, the corresponding fee portion is completely waived. Your runway is protected.

Have custom milestone requirements for mid-core titles?